One of the most important facets of Internet marketing today is proper link building. I am currently in the process of reading an excellent book by link-building experts Garrett French and Eric Ward, aptly titled the Ultimate Guide to Link Building. This book offers some very good, straightforward advice on how to help earn high search engine rankings while increasing the popularity and authority of any site. Below you’ll find a brief excerpt of 10 of the most essential link building strategies you can use on your website today.
Higher search engine rankings are determined by other websites that link to your site and how they link to it is the a fundamental factor in driving your website traffic. Across the Internet today, trillions up trillions of these links currently exist. How you approach your link building strategy is absolutely crucial to your success.
When it comes to building links with other sites, there are many ways to accomplish your goal. Below you’ll find 10 easy ways to get started in case you’re having a hard time determining where to begin.
Internal link building
You have to make the most of the pages and posts on your website. Internal links are a huge factor in proper link building because you can control every facet of them, from page location to the anchor text. This is something that most people overlook so don’t you make the same mistake! Steer your content in the direction of other posts or pages so you can easily link to them. Never, ever use exact-match anchor text in your website’s navigation menus. These links are site-wide and will most likely be generate another spam filter from Google.
Create a good blog
Creating content on a consistent basis not only builds links internally, by linking out from your posts, but it also gives you the ability to build links naturally. Content is your greatest asset when attracting links. A blog is absolutely essential to the many strategies outlined, such as #4 below, when inking out to others. It is critical you have a blog in today’s online environment if you intend to survive.
Build relationships with others
Without a doubt, this is the #1 link building strategy in the entire world. If you get to know people and build solid relationships with them then it will come back to you in the form of those links you so desperately need.
Link out to others
Think about those people you’re building relationships with and how they could assist you in your link building strategy. They need the same kind of links you do. Linking out to them is huge. You’re going to be creating content so why not that content to gain favor with all those other people you are meeting?
Some directories charge a fee for accepting your links in their listings. While some of these can pass on legitimate value, others offer very little and aren’t worth your time or money. Worse, some can even harm your search engine rankings. One example of a paid directory is dir.yahoo.com.
As opposed to most general web directories, niche-specific directories will only accept sites that meet a certain criteria according to topic. For example, a directory might only accept sites that are about specific arts and crafts. While some of these directories are free, others require advanced payment. One particular example would be Business.com, a directory for business websites. The cost is normally around $299 per year unless they are running a special.
Resource and link pages
There are other webmasters have created link, or resource, pages, and these are a legitimate source anf a great opportunity to get links. If the links on that page are relevant, you may have a chance.
Unfortunately, it’s not as easy as just asking for a link. The following 3 topics are specific strategies to help you get other webmasters to liking you before you ask and greatly increase your chance of getting the link you desire.
Do research on your competitors
When it comes to finding new opportunities for linking, competitor research is one of the most important things you can and should do. Essentially, you’re piggy-backing off their success. While some links are unobtainable, such as a random mention in a news post of your local newspaper, others can be eaasily obtainable, like high-quality niche directories.
One excellent tool for this is SEOmoz’s Open Site Explorer. Plug in your competitors URLS’s and export all of their backlinks into a CSV file. You should do this for all your competitors so that you can get all of their links together in a spreadsheet for analysis. At this point you can sort them by numerous link metrics as you search for the best available opportunities.
Ask people you know personally for links
Doesn’t matter who they are. They could be your friends, relatives, colleagues, employees, business partners, clients, or anyone else. Ask them for a link. They may say no but it certainly won’t hurt to try. Many people you know have a website or blog, so take full advantage of all opportunities that come your way.
Make it simple for others to link to you
Link building is just like real life. It’s not about what you know, it’s about who you know.